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Partnership with Nike

Alabama Soccer Association and Nike Announce Partnership

Birmingham, Ala.Alabama Soccer Association (ASA) and Nike have entered into a four-year partnership agreement. Under the terms of the deal, Nike will be the official supplier for apparel and equipment for all programs highlighted by the ASA Olympic Development Program (ODP) and Coaching Education Program.  ASA has designated as the retail partner for the agreement.

We are excited to work with Nike and support youth soccer across the state,” said Tom Condone, ASA Executive Director. “We look forward to a mutually rewarding long-term partnership between both organizations.”

The Alabama SNike_Soccer_Logo_Stack_lo_whiteoccer Association works with local clubs/associations throughout the state to promote/grow the game through competitions, educational clinics, workshops, and outreach services. ASA provides an umbrella structure for soccer programming, including benefits such as registration, insurance, background checks, leagues, and administrative assistance.

“I’m very excited to partner with Nike, the worldwide leader in sports apparel, to allow our players and staff in the Alabama Olympic Development Program an opportunity to wear quality gear," said Zac Crawford, ASA Technical Director. "This partnership provides us with a great brand to outfit our teams as we continue to improve our services here at ASA.”

About Nike, Inc

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit and follow @Nike.

About Alabama Soccer Association

As the Alabama affiliate of US Soccer and US Youth Soccer, the Alabama Soccer Association (ASA) is a non-profit and educational organization whose mission is to foster the physical, mental, and emotional growth of players of all ages, by creating and increasing opportunities for wholesome participation. ASA has a current membership of over 20,000 registered players statewide, youth and adult, and approximately 2,000 active coaches, referees, and administrators. For more information, please visit and follow @Alabama_soccer