Indiana Soccer Association is pleased announcing today it has entered into a marketing partnership with The Children’s Museum of Indianapolis. The partnership leverages marketing assets from both with the intent of increasing target market reach for both organizations across the region.
“A marketing partnership between The Children’s Museum and the Indiana Soccer Association makes total sense,” said Dave Guthrie, Indiana Soccer Association executive director. “Your association is always looking for new and innovative ways to introduce soccer to kids and families across the state of Indiana. This partnership not only provides us with a fantastic avenue to communicate with tens of thousands of museum members and visitors from across the region, it gives The Children’s Museum the opportunity to distribute their messaging to over 60,000 Indiana Soccer members from across the State of Indiana.”
The marketing partnership, outlined in a letter of intent early in 2018, is a year-long arrangement that provides both organizations with opportunities to provide messaging and discounts to the other’s audience through e-newsletter communications, print publication exposure, onsite activations Land signage, consultative opportunities, and more. Benefits to Indiana Soccer members will be shared through all communications channels in the upcoming months. Stay tuned!
“We are pleased to be working so closely with the Indiana Soccer Association,” said Karen Yakovac, Director of Marketing / Communications for The Children’s Museum of Indianapolis. “As the world’s biggest and best children’s museum, we are committed to bringing fun, imaginative, family-learning opportunities to families across the region. For us, the partnership provides the Museum with great access to soccer families from all across the State. The relationship also allows us to help ISA grow the sport of youth soccer- which is a very good thing.”
An early demonstration of the partnership will be seen on March 31, 2018, as Indiana Soccer provides coaching demonstrations during the Riley Children’s Health Sports Legends Experience Legendary Sports Saturday event highlighting the sport of soccer. The event, happening at The Children’s Museum of Indianapolis, will bring 200 Indiana Soccer members to the Museum to participate in the opening of The Subway® Soccer Experience.
If you are interested in having your children participate in the opening of the Subway® Soccer Experience, please RSVP HERE. Please note that numbers are limited and you must arrive at The Children’s Museum of Indianapolis no later than 8:30 a.m. on the day of the event.
“We are really looking forward to the many positive results we expect will come from this partnership,” continues Guthrie. “Beyond the great benefits like membership discounts for Indiana Soccer members, it gives us the huge opportunity to introduce the sport of soccer to museum visitors who might not otherwise have the chance to experience it.”
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